patricebutkiewicz
marketing / communications
consultant / copywriter
■ 248.321.4211
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Strategic counsel and hands-on support to individual executives for a wide variety of internal and external communications initiatives, including:
- Strategy and program development
- Program staffing to support and drive strategies against multiple channels including employees, suppliers, customers, dealers and others
- Project management
Executive Communications
Personal communications counsel and support to individual executives including:
- Positioning strategy for internal and external communication
- Messaging and content for presentations, emails and articles
- Speech-writing and speaker preparation
Special Focus on Energy, Engineering, Environment
Special affinity for simplifying the complex for a wide variety of audiences, especially for energy, engineering and environmental projects. Selected projects include:
- Program management, supplier communications, web strategy and content development for "Big 3" REACH and ELV compliance initiatives
- Speech-writing / UN Summit Prep for "Big 3" Energy and Environment VP
- Press conference content development, speaker prep and video script for pre-competitive automotive research group chair
- Content development for Design For the Environment engineering intranet
- Concept and content development for hydrogen fuel cell premium power display
Case Study
Copywriting and Content Development
Clear and compelling copywriting and content development for virtually all media and disciplines including:
- Web
- Speeches/presentations
- Video
- Business development proposals
- Public relations
- Live events and shows